We’re sitting in the back of a big Omega bus after a very long day at the Olympics.
It’s me and a bunch of perfect UK Omega replica watches journalists, and the head of product at Omega Gregory Kissling.
We’re all in various states of repose, with that slightly shellshocked, sunburnt raccoon-eyed look you get when you’ve worn sunglasses all day in bright sunshine.
For once, it is quiet as we contemplate the 50-minute drive back to the hotel.
One of us notices that Kissling is wearing the high quality fake Omega Seamaster Aqua Terra 150m Ultra Light watches in bright blue and yellow, made famous by Swedish pole-vaulting world record holder and gold medal winner, Armand Duplantis.
Few things act like smelling salts to a group of watch nerds quite like an unreleased Swiss movements Omega copy watches. Suddenly, we’re all craning our necks, and leaning over to take a look.
Kissling takes the AAA online replica Omega watches off his wrist and hands it around. While we all film it, and take pics on our phones and cameras, he narrates: “My favorite detail is the second hand. We used the same technique we used on the Saturn rocket to actually create a 3D second hand that is like a vaulter’s pole.”
His eyes are sparkling. He keeps going on about the second hand. He’s feeling it. Something tubular, something super lightweight.
Let’s briefly sidebar on this timepiece that weighs a mere 55 grams, because it’s caused quite a stir.
Why? In short, a titanium Aqua Terra for $50,000. The top China fake Omega watches has been met with widespread confusion. Which doesn’t really matter to Omega, as it’s such a niche product that its ultimate buyers are more likely to be on a yacht right now than reading comments sections on Instagram.
But here is some extra context from cheap Omega replica watches UK to help make it make sense: It is, to Kissling’s knowledge, the only watch on the market with a ceramised titanium movement aside from Richard Mille. It is also going to be “exceedingly low production”.
Both things help to explain the $50,000 price tag somewhat, but let’s not get off track.
I can’t help but note how Kissling’s conviction is coloring this exchange. It no doubt helps that he has the ridiculous good looks of a leading man in Hollywood.
But even this hardened group that between us founded Revolution, Fratello, Monochrome and Time+Tide — and I say that simply to point out that we have endured more watch mumbo jumbo between us than whole countries combined — are eating out of the palm of his hand.
Because Kissling cares deeply about what this means for the viability of athletes wearing Omega super clone watches for men while they compete, we care, too.
Because Kissling lingers over the ceramised movement plates, and talks about the delicate tooling of movement components in hard-to-machine titanium, we too nod, and concur.
I think to myself, all the people on our Instagram questioning the price would be torched by just 10 seconds of direct exposure to Kissling. They wouldn’t stand a chance.
It takes me back to a sparkling rosé fueled discussion at lunch, earlier in the day. We were talking about CEOs. The exercise was simple. Name the “watch people” among the watch industry C-suite.
The people that care enough about luxury replica Omega watches to preserve, to fight for, and to fund, the details that watch lovers relish so much, rather than cutting corners on components to increase margins.
The issue with many brands, we quickly determined, is that they’re not actually run by people who like fake Omega watches wholesale site. And, while this might have sufficed in previous years, where you could pump out the hits with dial variations and fire up an old classic from the archive in 40mm every now and again and prosper, it has some brands, and some leaders, caught short in this new context. It is evident in a watch’s release.
We also touched on how much a brand’s culture trickles down from the top.
The decision was unanimous; if the leader of a watch brand can’t find a way to care about the product on a personal level, it’s hard — nigh on impossible — for the rest of the team to take up the slack.
The cultural shift that creates this new debate is the way in which we have skilled-up at smelling a rat thanks to our larger than ever diet of social media content.
Never in history have we had to process so much information that is not in real time, in front of us with all of its non-verbal cues to complete a picture. Form a true impression.
Therefore, our instincts for fakery are greatly enhanced. Our barometers for bullshit are improving every day. We barely have to think anymore about legitimacy, about authenticity of a product or a person depicted online: we can sense it.
Perhaps this is nature’s way of preparing us for the AI era that will soon be upon us?
Whatever the case, the age of integrity is coming, and the watch industry is already feeling its effects.
I discussed this as it pertains to brand ambassadors in Vogue Business with Laure Gibault a few months ago. She asked about trends in influencer marketing. I said that the best of the celebrity ambassadors care about the brand in some way and can show it.
Daniel Craig, to keep it on brand, clearly cares about Swiss made Omega copy watches, and speaks proudly of many unusual and unique models in his collection.